YouTube Branded Channels Get A Boost In Interactivity ? wireWAX?s Taggable Videos Given Green Light

In what looks like a pretty big win: wireWAX, the taggable video startup, has secured approval for its interactive videos to be placed directly on YouTube brand channels -- meaning that its bigger known clients can now fully embrace the company's technology. Prior to this, YouTube integration was limited to a 'wrapper', with the resulting video files only embeddable on third-party sites, thus somewhat limiting their exposure. In a blog post, wireWAX says the partnership came about in part due to pressure placed on the Google-owned video site by some of its own big brand users, including Nike and Neiman Marcus. It makes for a nice narrative, of course, but also underlines the way YouTube, through things like its YouTube Partner Program, has been embraced by brands as a destination site in its own right.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/kW5UMdk1WqA/

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