3 Low Cost Business Advertising Techniques Few People Use |

If you?re a huge corporation, advertising becomes a lot easier since it boils down to ?pay an advertising company. But small businesses, where you have to do everything yourself else don?t exactly have the luxury of a huge expense account for advertising. This means that you have to be a lot more creative when it comes to how you advertise if you don?t have the resources to do it that way. Fortunately, there are a few different low-cost advertising ideas you can explore that many other people often overlook.

Use Business Directories

There are plenty of online business directories you can use that will allow you to list your business for free. This includes sites like Yelp and Yahoo Local. That way, if anyone searches for a local business in your field they will be able to find your business. This is ideal for small businesses since this is often what customers will be using for local searches. After all, pretty much everyone will know where the McDonalds is in their area.

Additionally, these services are invaluable since they also lets people post reviews. It?s a fact that those searching online will weigh user reviews higher than professional reviews when it comes to trusting an opinion regarding a particular service. This will give free advertising to your business without the need for a lot of effort or cost.

Press Releases

Even though the power of newspapers is beginning to wane, many still use it to find local businesses, believe it or not. You can actually craft press releases for local newspapers concerning the opening of a business or anything else that has newsworthiness, and this is a free way to get the word out about your business. If you don?t have any other ideas about this, you can always do some kind of charity drive. Many local newspapers will be happy to run something about anything involving charity.

Enter Free Phone Directories

There are directories online like yellowpages.com where you can add a phone listing for your business. This can make it easier for people to find you and it also serves as a kind of free advertising. Any kind of online listing that?s free is worth signing up for if it only takes you a minute or two. The more the better. If there are multiple ways to find you online then it will make it much more likely that people will do so, since the Internet is increasingly becoming the way that people look for information concerning what they are going to buy.

Additional Ideas

There are an almost innumerable amount of other ideas you could use to advertise your business as well. Outdoor vinyl banners, for example, is one that many people wouldn?t think of, off the top of their head. Yet this can be a great low cost way of bringing in new customers. Additionally, you can add QR codes to any surface, such as your car, your house, or any locally designated area for advertisements to make it easy for people to scan and get info on your business.

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Kate Simmons is a freelance writer on business-related topics. In her writing, she focuses on small businesses and technology?s role in business development. If her articles got you interested, feel free to reach out to her via?Twitter.

Source: http://www.guukle.com/low-cost-advertising/

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